SparkPost (A MessageBird company) is the industry’s most trusted email optimization platform. SparkPost helps senders reliably reach the inbox with powerful solutions to help them plan, execute and optimize their email programs. The SparkPost platform is powered by the industry’s largest data network, a team of email experts to help brands elevate every aspect of their email program, and a security and compliance posture to support even the most regulated industries. SparkPost is the world’s largest sender, delivering 40% of all commercial email - 4-5 trillion sends annually - and also boasts the world’s largest data footprint to help enterprise-level brands make data-driven decisions to improve their email performance. The world’s most sophisticated senders, including The New York Times, Zillow, Adobe and Booking.com trust SparkPost to elevate their email. 

What You’ll Do in This Role to Add Value

SparkPost is seeking a passionate and experienced Director of Product Marketing to mature our view of the market and our target buyers, develop resonant positioning and messaging, and drive go-to-market strategies and activities that fuel commercial growth. Reporting to the Head of Marketing, this role is a vital part of the Marketing leadership team that will help drive the next phase of growth for SparkPost.

Responsibilities

• Market intelligence: Be the expert on our buyers, who they are, how they buy and their key buying criteria. Be an expert on our competition, their product portfolios and positioning. Work with other leaders to develop clear strategies for market differentiation.
• Messaging & positioning: Develop product positioning and messaging that resonates with our target markets and differentiates us from the competition. This includes brand-level and solution-level positioning.
• Pricing & Packaging: Lead strategic and tactical pricing & packaging programs to increase profitable growth, including competitive benchmarking and research, customer research to test hypotheses and price elasticity, revenue impact modeling, price sheet maintenance, and more.
• Go-to-market / launch: Leverage your deep understanding of the market to partner with other leadership on identifying growth opportunities. Lead go-to-market and launch planning and activities to maximize the impact of product releases.
• Product content: In partnership with Sales Enablement, standardize and build a reservoir of comprehensive, high value content that articulates our value, brings consistency to our client engagement and sharpens our selling effectiveness.
• Player-coach: Mentor a team of Product Marketers, elevate the Product Marketing function within the organization, but be comfortable getting your hands dirty to drive projects forward with a high level of quality and speed.

Required Skills/Qualifications

• Bachelor's Degree
• 7+ years of Product Marketing experience in a B2B SaaS environment
• Expert messaging and storytelling skills, with the ability to connect the dots between target markets, buyers, their needs, product value, and SparkPost positioning
• Ability to blend the art and science of Product Marketing, adept at using data and running market tests to drive decision making
• Agile mindset, able to deliver value in increments and helping create a culture of continuous improvement
• Proven cross-functional teammate who can work through ambiguous challenges and collaborate to build alignment and agreement
• Highly organized with proven ability to manage multiple work-streams at once in a fast paced environment
• MarTech experience strongly preferred but not required

Sparkpost, a MessageBird company, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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